AD EMERGE was founded in Rio de Janeiro by a team tired of watching brands burn budget on agencies that prioritised retainers over results. We built the agency we always wanted to work with.
Too many agencies treat paid media as a checkbox — set budgets, run ads, send reports. We see it differently. Every dollar of media spend is a hypothesis. Every campaign is a system. Every result is a data point that makes the next campaign smarter.
We're precision buyers operating in a world of noise. Our job is to make your brand unmissable to the exact people who matter — and to do that with compounding efficiency over time.
We're not the biggest agency in Brazil. We're the most focused. And for brands that want to scale with precision, that's the better choice.
We don't have preferences — we have evidence. Every decision is validated by data, not gut feel or agency convention.
If something isn't working, we say so. If your budget could be better allocated, we'll tell you. We'd rather lose a client to honesty than keep one through spin.
We build systems designed to compound over time. Short-term wins matter, but we're always building toward sustainable, scalable performance.
No juniors running accounts. The person you brief is the person optimising your campaigns and signing off on your reports.
Performance doesn't have to mean ugly ads. We balance conversion efficiency with brand equity — because the best brands win on both.
Our incentives are aligned with yours. We don't take platform kickbacks. Your media budget is allocated to what works, full stop.
Every person at AD EMERGE is a practitioner — actively running campaigns, testing hypotheses, and building expertise.
10 years in performance media across DTC, fintech, and SaaS. Previously led media buying at a top-10 ANZ digital agency.
Meta and TikTok specialist with deep expertise in creative strategy and performance creative for e-commerce brands.
Former DV360 and The Trade Desk specialist. Built programmatic infrastructure for major Brazilian publishers and brands.
Data and attribution architect. Builds measurement frameworks that give clients clarity on what's actually driving growth.
We started small and have grown deliberately — always prioritising quality over quantity and results over revenue.
Marcus Reid launched AD EMERGE after leaving a large agency, taking three founding clients with him. First-year focus: paid social for Brazilian e-commerce brands.
Brought Daniel Park on board to build out a programmatic practice. First major B2B client win — FinCore Solutions.
Crossed $50M in annual managed spend. Expanded team to 8 and launched analytics practice under Amira Walsh.
Became a TikTok Marketing Partner for Brazil. Tripled TikTok-managed revenue for clients in 12 months.
Passed $240M in total ad spend managed. Launched CTV and audio programmatic practice. 97% client retention maintained.
We take on a limited number of new clients per quarter to maintain quality. Book your strategy session today.