Frameworks, benchmarks, and perspectives from the AD EMERGE team — written by practitioners who are actively running campaigns.
Four root causes behind ROAS deterioration and the exact optimisation sequence we use to recover performance. Based on data from 40+ active Meta accounts managed across Brazil.
Read ArticleStep-by-step breakdown of the funnel architecture we install for every new client — and why each layer matters.
ReadBenchmarks, creative formats, and bidding strategies from our active TikTok campaigns across 12 Brazilian brands.
ReadOur exact rapid-fire hook testing methodology — from hypothesis generation to confident scaling decisions.
ReadHow to build a first-party data infrastructure that reduces platform dependency and improves targeting precision.
ReadThe decision framework we use to determine the right channel mix for different business models and objectives.
ReadCut through vanity metrics. Here's what we look at daily, weekly, and monthly to assess true campaign health.
ReadThe honest answer to the automation debate — with real performance data comparing both approaches across verticals.
ReadA practical guide to multi-touch attribution for Brazilian brands navigating a fragmented measurement landscape.
ReadBeyond one-off influencer posts — how to systematise UGC production so your creative pipeline never runs dry.
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